Clik here to view.
Is Your Marketing Plan Efficient?
I work with many event planners on their marketing plans and strategy. One of the most important things I evaluate is whether their marketing strategy is efficient. What do I mean by that? Are you...
View ArticleClik here to view.
Maintaining your Social Marketing Plan During Wedding Season
Once the busy wedding season begins, wedding planner blogs tend to dry up, social media posts disappear, and many planners are nowhere to be found with their marketing. It is really hard to keep up all...
View ArticleClik here to view.
Wedding Day Extras for Your Clients
One of my favorite things to do is surprise my clients with little extras over the course of their wedding day. Not only does it add a little extra special service from me, but it also makes them feel...
View ArticleClik here to view.
7 Ways to Revitalize Your Brand
What do you do if rebranding just isn’t in the cards right now? Maybe you need to wait and save up to reinvest back in your business. Or, maybe you’ve already got something you’re pretty happy with,...
View ArticleUsing Video Marketing in your Planning Business
My biggest takeaway from the 2015 Wedding MBA Conference was how to start using video marketing in my business. I listened to a few talks by Alison Howard, a former luxury wedding planner and current...
View Article6 Things to Do Now to Ensure January Bookings
The upcoming holiday season is the most popular time of year for couples to get engaged. What does that mean for wedding planners? January and February are key months for booking new wedding clients....
View ArticleClik here to view.
Five Tips For Cultivating Your Brand From L.A. Events Expert Kristin Banta
The name Kristin Banta is associated with high-end maximalism. For fifteen years Kristin has worked to create a brand presence that she describes as “founded on imagination and creating the couture and...
View ArticleClik here to view.
Booking Luxury Clients as a Wedding Planner
When it comes to attracting high-end clients, you can’t underestimate the power of the little black book. That doesn’t mean you must be born into privilege to get on in this business – I certainly...
View ArticleClik here to view.
Marketing and Planning for Corporate Events
If you’ve tried to break into the corporate event planning market, then you know first hand that marketing yourself as a corporate planner and finding clients, is quite the challenge. Aspiring event...
View ArticleClik here to view.
How PR can take your wedding planning business to the next level
As a luxury wedding planner, my number one focus is always the client. At the same time, I’m a business woman, and once a couple is happily married, I need to ensure I can keep on doing what I love...
View Article
